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    <description>Notes from building things at Zofwe: what worked, what didn't, and what we'd do again.</description>
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    <lastBuildDate>Tue, 08 Sep 2026 00:00:00 GMT</lastBuildDate>
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      <title>What running an EdTech platform at scale taught us about building one</title>
      <link>https://zofwe.com/writing/running-an-edtech-platform-at-scale</link>
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      <pubDate>Tue, 08 Sep 2026 00:00:00 GMT</pubDate>
      <description>Lessons from running the engineering behind a one-to-one tutoring platform serving twenty-plus countries: the schedule is the product, the live class must always work, and parents want to see, not ask.</description>
      <category>edtech</category>
      <category>operations</category>
      <category>lessons</category>
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      <title>Marketplace MVP: which side to build first, and what to leave out</title>
      <link>https://zofwe.com/writing/marketplace-mvp-what-to-build-first</link>
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      <pubDate>Tue, 11 Aug 2026 00:00:00 GMT</pubDate>
      <description>A two-sided marketplace is three products pretending to be one. How to choose the first side, scope the first transaction, and avoid the operations trap.</description>
      <category>marketplaces</category>
      <category>mvp</category>
      <category>product development</category>
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      <title>An MVP in 60 to 90 days: a realistic plan, week by week</title>
      <link>https://zofwe.com/writing/mvp-in-60-to-90-days</link>
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      <pubDate>Tue, 14 Jul 2026 00:00:00 GMT</pubDate>
      <description>What a first version actually looks like from the inside: what happens in foundations, what the build weeks contain, what gets cut, and what you have at the end.</description>
      <category>mvp</category>
      <category>product development</category>
      <category>guide</category>
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      <title>Where AI helps in a business, and where it just adds noise</title>
      <link>https://zofwe.com/writing/where-ai-helps-in-a-business</link>
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      <pubDate>Tue, 16 Jun 2026 00:00:00 GMT</pubDate>
      <description>A plain map of the places AI genuinely saves time in a small or mid-sized business, the places it does not, and how to tell the difference before spending money.</description>
      <category>ai</category>
      <category>operations</category>
      <category>guide</category>
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      <title>What you should own at the end of a software project</title>
      <link>https://zofwe.com/writing/what-you-should-own-at-the-end-of-a-software-project</link>
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      <pubDate>Tue, 19 May 2026 00:00:00 GMT</pubDate>
      <description>Code, accounts, data, documentation, and the ability to leave. A checklist for anyone paying a studio to build software, and why being easy to leave is how we keep partners.</description>
      <category>ownership</category>
      <category>handover</category>
      <category>partnerships</category>
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      <title>How to brief a software studio and get a useful estimate back</title>
      <link>https://zofwe.com/writing/how-to-brief-a-software-studio</link>
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      <pubDate>Tue, 21 Apr 2026 00:00:00 GMT</pubDate>
      <description>You do not need a specification to start a software project. You need the problem, the people, and honest answers to six questions. Here they are.</description>
      <category>guide</category>
      <category>partnerships</category>
      <category>product development</category>
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      <title>What to automate first: a ranking method for small teams</title>
      <link>https://zofwe.com/writing/what-to-automate-first</link>
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      <pubDate>Tue, 17 Mar 2026 00:00:00 GMT</pubDate>
      <description>Automation pays back fastest when you start in the right place. A simple way to rank the candidates, and the three automations that come first for almost everyone.</description>
      <category>automation</category>
      <category>operations</category>
      <category>guide</category>
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    <item>
      <title>Digitising a business that runs on WhatsApp and spreadsheets: where to start</title>
      <link>https://zofwe.com/writing/digitising-a-business-that-runs-on-whatsapp-and-spreadsheets</link>
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      <pubDate>Tue, 10 Feb 2026 00:00:00 GMT</pubDate>
      <description>Most businesses already have a system. It is made of chat groups, sheets and one person's memory. Here is how to turn it into software without stopping the business.</description>
      <category>digitisation</category>
      <category>operations</category>
      <category>whatsapp</category>
      <category>guide</category>
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      <title>Shipping fast without breaking things: Our pragmatic approach to quality</title>
      <link>https://zofwe.com/writing/shipping-fast-without-breaking-things</link>
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      <pubDate>Mon, 22 Dec 2025 00:00:00 GMT</pubDate>
      <description>How we move fast and maintain quality without heavy testing overhead. A practical approach to building software that works.</description>
      <category>development</category>
      <category>workflow</category>
      <category>quality</category>
      <category>pragmatism</category>
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      <title>Choosing a software development partner: 10 questions to ask</title>
      <link>https://zofwe.com/writing/choosing-software-development-partner</link>
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      <pubDate>Sat, 15 Nov 2025 00:00:00 GMT</pubDate>
      <description>How to choose the right software development partner for your project. Questions to ask, red flags to watch for, and what makes a good partnership.</description>
      <category>business</category>
      <category>partnerships</category>
      <category>software development</category>
      <category>guide</category>
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      <title>Product foundations: What to build in your first 60-90 days</title>
      <link>https://zofwe.com/writing/product-foundations-guide</link>
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      <pubDate>Mon, 10 Nov 2025 00:00:00 GMT</pubDate>
      <description>A practical guide to building product foundations. How to narrow your idea, define scope, choose your tech stack, and ship something meaningful quickly.</description>
      <category>product development</category>
      <category>mvp</category>
      <category>guide</category>
      <category>foundations</category>
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      <title>AI-assisted development: How we use AI without replacing judgment</title>
      <link>https://zofwe.com/writing/ai-assisted-development</link>
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      <pubDate>Wed, 05 Nov 2025 00:00:00 GMT</pubDate>
      <description>How Zofwe uses AI to enhance software development while keeping humans in charge. Practical examples of AI-assisted workflows and when to use AI vs. when not to.</description>
      <category>ai</category>
      <category>development</category>
      <category>workflow</category>
      <category>technology</category>
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      <title>Building software with clarity and craft</title>
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      <pubDate>Sat, 01 Nov 2025 00:00:00 GMT</pubDate>
      <description>Why we started Zofwe and how we build calm, thoughtful software with humans and AI.</description>
      <category>philosophy</category>
      <category>craft</category>
      <category>culture</category>
      <category>humans-and-ai</category>
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