Services

Marketplace development.
Two sides, one platform.

A marketplace is three products pretending to be one: the buyer's app, the seller's app, and the operations tooling that keeps the two honest. We have built all three, for B2B sourcing and for consumer platforms, and we start every one by asking which side is harder to get.

What a marketplace actually needs

The demo version of a marketplace is listings and a buy button. The real version is what happens when a seller does not ship, a buyer disputes, a payout fails, or a listing breaks the rules. Most of the engineering in a working marketplace is in those cases, and most of the design is in the tooling your team uses to handle them.

We build marketplaces with that in mind from the first week.

The three products

The buyer side. Search and browse, listings that answer the buyer’s questions, a checkout that does not lose people, order tracking, and a way to get help.

The seller side. Onboarding, listing management, orders, fulfilment, payouts and statements. Sellers who cannot run their business on your platform leave it.

Operations. The admin: onboarding and verification, quality checks, disputes and refunds, promotions, and the reports that tell you whether the marketplace is healthy. This is where we spend more time than most people expect, and it pays back every week.

The first version

A marketplace does not have to launch with everything. In foundations we settle three things: which side is harder to acquire, what the first transaction looks like end to end, and what the operations team needs on day one to keep it honest. That usually produces a first version smaller than the pitch deck and far more likely to work.

Payments, payouts and the rest

Gateways that work in your market, split payments and seller payouts, invoices and statements, tax handling that matches how you actually operate. Logistics through the partners you choose, with tracking and exception handling built in. Where your business already runs on tools like accounting software or WhatsApp, we integrate rather than replace.

After launch

A marketplace changes shape as it grows: categories split, rules tighten, the operations team asks for the same report every Monday. We stay to build what the platform needs next, and to automate the parts of operations that have settled into a routine.

People ask us

Which side of the marketplace should we build first?
Almost always the harder side to acquire, which is usually supply. A marketplace with nothing to buy has no buyers. Foundations settle this, and often the first version is a single-side tool: a way for sellers to list and manage, with buying handled simply until there is enough to buy.
Do you build payments and logistics?
Payments yes, with the gateways that work in your market and payouts to sellers built in from the start. Logistics is usually an integration with the partners you choose, plus the tracking and exception handling that keep orders from getting lost.
Can a marketplace be an MVP?
Yes, if it is scoped honestly. Listings, a single order flow, a way to pay, and an admin that lets you fix things by hand is a real marketplace. Subscriptions, ratings, promotions and recommendations can wait for real users.
What about the operations side?
It is the part that decides whether the platform survives. Disputes, refunds, seller onboarding, quality checks, fraud: every one needs a screen your team can act from. We build the admin as a first-class product.

Read next

  1. What we build

    MVP development. A first version worth shipping, in 60 to 90 days.

    MVP development from a product studio in Kerala: foundations that cut an idea down to the version worth building, then a working product in front of real users within 60 to 90 days.

  2. What we build

    Web application development. The system your business runs on.

    Custom web application development from a product studio in Kerala, India: the platform, the admin, the backend and the integrations, built to be used every day and changed without fear.

  3. What we build

    Mobile app development. Android and iOS, with the backend to match.

    Mobile app development for Android and iOS from a product studio in Kerala: the app, the backend, the admin and the releases, built for the people who will use it every day.

  4. Digitise and automate

    Business process automation. The busywork, done by the system.

    Business process automation from a product studio in Kerala: reminders, invoices, reports, approvals and hand-offs that run themselves, connected to the tools your team already uses.

From the writing

  1. Marketplace MVP: which side to build first, and what to leave out

    A two-sided marketplace is three products pretending to be one. How to choose the first side, scope the first transaction, and avoid the operations trap.

  2. Product foundations: What to build in your first 60-90 days

    A practical guide to building product foundations. How to narrow your idea, define scope, choose your tech stack, and ship something meaningful quickly.

Have something
worth building?

Tell us what it is, in a few lines. We'll say honestly whether we're the right people for it, and what a small first step would look like. No decks, no discovery-call theatre.

Zofwe · Product studio · Kerala, India · Working with teams anywhere