What a founder actually needs
Not a vendor. A vendor builds what is on the list and stops. A founder needs the opposite: a team that argues with the list, finds the version that can ship this quarter, and builds it well enough that the next version does not mean starting over.
That is how we work, and it is why we take on only a few partners at a time.
How it goes
Foundations, four to eight weeks. We work through the problem with you: who it is for, what they do today, the three or four flows that matter, the stack, the plan for the first 60 to 90 days, and what it costs. You leave with something you can act on, with us or without us. See MVP development.
A first version, 60 to 90 days. Short cycles, working software every week, real users before it is finished. Built properly, because the MVP you throw away is the one you end up keeping.
Then, month by month. Users tell you what is next. We become your product and engineering team: roadmap, build, run, improve. You commit to a phase at a time, never to a year. Most founders keep going with us from here. See a product team on retainer.
Straight talk
If an idea has a hole in it, you hear it from us first, before money is spent. If a feature can wait, we say so. If AI does not belong in the product yet, we say that too. It is not about being difficult; the best work happens when everyone is honest about what matters. Our promises are written down.
You own everything
Code, accounts, data, documentation, from day one. If you raise and build an in-house team, the handover is already written. If you pause, nothing is held hostage. Being easy to leave is how we keep partners.
Before you write to us
Product foundations: what to build in your first 60 to 90 days is how we think about first versions. Choosing a software development partner is the list of questions we would want you to ask us, and anyone else.